1. Write an enticing headline.

Reel users in with an intriguing and well-written headline. You can draw attention with specific keywords like “free” or “now.” Couple your engaging title with strong copywriting to keep your users on the page long enough to convert.

2. Match your H1 heading to the meta title that your users clicked to get to your landing page.

This reassures users that they've landed in the right place. Doing otherwise can damage your reputation and your search engine rankings because both readers and search engines tend to regard inaccurate meta titles as deceptive and misleading.

3. Try to position your CTAs above the fold.

Your CTA should be one of the first site elements that visitors see. Unfortunately, this isn’t always possible, especially when you’re designing for mobile users. In such cases, refer to tip #4.

4. Use directional cues to guide users to your CTA.

Good examples include arrows or a picture of someone looking toward your CTA. This is especially important if your CTA isn't above the fold. Skillfully placed cues encourage visitors to scroll, keep reading, and convert.

5. Show your product or service in use.

A video or product demo can provide context if you offer something uncommon or not widely understood. This information also helps potential customers picture themselves using your product or service.

6. Provide social proof.

Do you have testimonials from happy customers? If so, include them in your landing page copy. If your product or service is popular, you can also note how many people have already taken advantage of your offer. Providing social proof can convince others to hop onto the bandwagon and try your product or service themselves.

7. Use bullet points.

There's likely more than 1 feature or benefit to what you’re offering, so list them out using numbered lists or bullet points. This is more reader-friendly because it’s easier on the eyes and more scannable than a large block of text.

8. Repeat your CTA.

If your page features a heavy amount of text, it can help to place your CTA at the beginning and the end—and even in the middle. Presenting more conversion opportunities to your readers increases their chances of taking action, but be careful not to overwhelm them. Here are some more landing page design tips to consider.

9. Provide your contact info.

Giving your leads the option to reach out to you with questions or concerns will put them at ease, even the ones who won’t actually do so. Why? Providing your contact info is a sign of legitimacy, telling customers that you’re there to help should they need it.

10. Deliver your message via video.

Not everyone will stick around to read the copy on your landing page, which is a part of why video content is rising in popularity. This doesn't mean that your website should be free of text, though. Pairing text with video content can be an effective way of capturing and maintaining users’ attention. Because many users don’t turn on their sound, it’s also a good idea to include subtitles whenever possible.

11. Test several variations of your pages.

Different headlines, visuals, calls to action, and more can produce different results. Conduct A/B tests to experiment with variations of your landing pages and see which ones perform the best. This can help you optimize your landing pages for the most success.