1. Target long-tail keywords.

These are highly specific keywords or key phrases that tend to be 4 or more words. For instance, “best copywriting tips for landing pages” is a long-tail key phrase, unlike the much simpler keyword “landing pages.”

As a rule, it’s much easier to rank for long-tail keywords than short-tail keywords because long-tail keywords are less competitive. And because landing pages feature very specific CTAs, it’s easy to naturally place long-tail keywords on them.

2. Segment your traffic.

It's likely that your target audience consists of more than 1 persona. For example, if you’re selling reusable water bottles, you’ll want to market to several kinds of buyers: athletes, travellers, hikers, and so on. Because these buyer personas are different, you’ll need several approaches to appeal to them.

Consider creating separate landing pages for each segment of your audience. This will require researching the keywords each persona would use to find what you're offering. When you segment your traffic, you can boost your visibility in search engines and tailor your message to appeal to people with different needs.

3. Improve page loading speed.

It’s hard to hold a potential customer’s attention when so many other companies are competing for it. Users can be impatient and easily distracted, so if your landing page loads slowly, your chances of them converting get smaller.

To maintain a high conversion rate, landing pages have to load at lightning speed. Fortunately, because they only have 1 purpose, it’s easy to optimize them. Reducing image sizes is just one way you can speed up your page’s loading speed.

4. Earn backlinks.

These are links that point from other sites back to yours. They send traffic to your landing pages, essentially acting like votes of confidence in the eyes of search engines. When they come from well-established, high-authority websites, backlinks show that what's on your page is valuable. As a result, your site’s rankings on search engine results pages will increase.

Consider contacting other websites for guest posting opportunities to build backlinks, but beware of any site that asks for payment—Google frowns on link-building schemes of this nature.

5. Make your content shareable.

That means making it unique or novel in some way. Remember, all of your potential leads are connected with others who might also want what you have to offer. When you allow them to share your landing pages, you can tap into these larger networks. Besides driving more leads to your page, this added traffic will boost your search engine rankings.